Digital Innovation Contest: Cross-Sector Exploration

£225k in funding to work with the UK's leading creative brands

Summary

This contest opens to applications on Wednesday 15 January, to register your interest please join the contest group and download the Guidance for Applicants to begin preparing your application.

IC tomorrow, is offering nine businesses up to £25k* each to encourage digital innovation across retail, events and analytics. We are looking for innovative commercial solutions that meet broad objectives we have set in conjunction with our industry partners – Argos, Procter and Gamble, Holition, LIFT with Saatchi and Saatchi, Live Nation, The Barbican, Penguin Random House, SYCO Entertainment and the British Film Institute (BFI) .

Contest Video

The challenges

IC tomorrow will be awarding up to nine businesses individual awards of up to £25k* for the development of a service or application under three theme areas. One award is available in each of the following categories:

Theme one: Retail 

• Connected retail
  Partner: Argos
   
• Smart tools for brand loyalty
  Partner: Procter and Gamble
   
• The future store
  Partner: Holition

Theme two: Events

• Engaging festival audiences: urban
  Partner: LIFT with Saatchi and Saatchi
   
• Engaging festival audiences: music
  Partner: Live Nation
   
•  Enhancing audience interaction with cultural programmes
  Partner: The Barbican

Theme Three: Analytics

• Digital analytics for talent scouting
  Partner: SYCO Entertainment
   
• Reading analytics
  Partner: Penguin Random House
   
• Using data to understand and connect with cinema audiences
  Partner: British Film Institute (BFI)

Benefits

Each successful applicants will retain their intellectual property, and also:

• gain from exposure to a range of industry partners
• be able to test their proposed application or service with a relevant industry partner
• be able to promote their solution via the IC tomorrow programme
• receive support in resolving delivery issues related to the proposed solution.

Briefing Event

We ran a briefing event for the contest at Rich Mix in London on Wednesday 29 January, you can view the live webinar recorded at the event here. 

Key Dates
 

Key Documents
 

Contest Brief

The contest brief will give you an overview of the contest and the challenges.
 

Guidance Document

The guidance document will give you a more detailed description of the challenges including some essential information to ensure your submission fits the challenge. It also contains a question by question run down on how to complete the application form. 
 

*Individual awards will be a maximum of £25,000* each, excluding VAT.