Digital Innovation Contest: Cross-Sector Exploration

£225k in funding to work with the UK's leading creative brands


This contest opens to applications on Wednesday 15 January, to register your interest please join the contest group and download the Guidance for Applicants to begin preparing your application.

IC tomorrow, is offering nine businesses up to £25k* each to encourage digital innovation across retail, events and analytics. We are looking for innovative commercial solutions that meet broad objectives we have set in conjunction with our industry partners – Argos, Procter and Gamble, Holition, LIFT with Saatchi and Saatchi, Live Nation, The Barbican, Penguin Random House, SYCO Entertainment and the British Film Institute (BFI) .


Contest Video

The challenges

IC tomorrow will be awarding up to nine businesses individual awards of up to £25k* for the development of a service or application under three theme areas. One award is available in each of the following categories:

Theme one: Retail 

Theme two: Events

Theme Three: Analytics


Each successful applicants will retain their intellectual property, and also:

  • gain from exposure to a range of industry partners
  • be able to test their proposed application or service with a relevant industry partner
  • be able to promote their solution via the IC tomorrow programme
  • receive support in resolving delivery issues related to the proposed solution.


Briefing Event

We ran a briefing event for the contest at Rich Mix in London on Wednesday 29 January, you can view the live webinar recorded at the event here. 


Key Dates

Contest Opens

 Wednesday 15 January

Briefing event

 Wednesday 29 January

Application deadline

 Noon, Wednesday 26 February

Finalists notified  

 Friday 14 March

Final Panel Session

 Wednesday 2 April


Key Documents

Contest Brief

The contest brief will give you an overview of the contest and the challenges.

Guidance Document

The guidance document will give you a more detailed description of the challenges including some essential information to ensure your submission fits the challenge. It also contains a question by question run down on how to complete the application form. 

*Individual awards will be a maximum of £25,000* each, excluding VAT.


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Awards: 9 x £25,000

Contest Brief

Guidance Document

Briefing event: Weds 29 Jan

Deadline: Noon, 26 February

Latest news

Digital Innovation Contest: Cross-Sector Exploration briefing event

The briefing event for the Digital Innovation Contest  - Cross-Sector Exploration took...

Upcoming Events

Briefing Event

Wednesday 29 January 

10.00 - 15.30

Rich Mix London


Briefing Webinar

Wednesday 29 January 

10.00 - 15.30

A little about Digital Innovation Contest: Cross-Sector Exploration

The Digital Innovation Contest: Cross-Sector is being run by IC tomorrow and offers £225k across 9 awards to companies innovating in across the music, culture, retail, film and entertainment sectors.