Digital Innovation Contest - Advertising

£100k for digital innovation in the advertising sector



IC tomorrow, in association with the Institute of Practitioners in Advertising (IPA), is offering four businesses up to £25k* each to encourage digital innovation in advertising. We are looking for innovative commercial solutions that meet broad objectives we have set in conjunction with our industry partners – the Internet Advertising Bureau UK (IAB), Vizeum, Nesta, Mars Chocolate UK and MediaCom.


Contest Video


The challenges

IC tomorrow will be awarding up to four businesses individual awards of up to £25k* for the development of a service or application in each of the following categories:
  • Next-generation social media analytics tools
    Development of a monitoring solution that helps to unite and/or simplify a view of social media activity across various platforms
    Partner:  Internet Advertising Bureau UK
  • Enhanced TV advertising
    Creating a new digital application or service that brands can use to enhance the consumer's TV experience 
    Partner: Vizeum
  • Innovation in hyperlocal advertising 
    Development of an innovative and scalable solution in hyperlocal advertising
    Partner: Nesta
  • Smart mobile advertising 
    Creating a new digital application or service to track and influence consumer behaviour through mobile advertising
    Partners: Mars Chocolate UK and MediaCom



Each successful applicants will retain their intellectual property, and also:
  • gain from exposure to a range of advertising industry partners
  • be able to test their proposed application or service with a relevant industry partner
  • be able to promote their solution via the IC tomorrow programme
  • receive support in resolving delivery issues related to the proposed solution.

Briefing Event

A briefing event for the contest was held in London on Wednesday 4 December where applicants were able to find out more about the contest challenges and judging criteria. You can view the recording from the event and the download the presentation here. 


Key Dates

Contest Opens

Monday 18 November 2013

Briefing event

Wednesday 4 December

Application deadline

Noon, Monday 6 January 2014 

Finalists notified  

Thursday  23 January

Final Panel Session

Wednesday 12 February


Key Documents

Contest Brief

The contest brief will give you an overview of the contest and the challenges.

Guidance Document

The guidance document will give you a more detailed description of the challenges including some essential information to ensure your submission fits the challenge. It also contains a question by question run down on how to complete the application form. 

*Individual awards will be a maximum of £25,000* each, excluding VAT.

Awards: 4 x £25,000

Contest brief

Briefing Event: Wednesday 4 Dec

Deadline: Noon, 6 January

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A little about Digital Innovation Contest - Advertising

The Digital Innovation Contest – Advertising run by IC tomorrow in association with the Institute of Practitioners in Advertising offers £100k across 4 awards to companies innovating in advertising. Challenge partners include the Internet Advertising