Digital Innovation Contest - Advertising

£100k for digital innovation in the advertising sector

Summary

Contest Video

The challenges

• Next-generation social media analytics tools
  Development of a monitoring solution that helps to unite and/or simplify a view of social media activity across various platforms
  Partner:  Internet Advertising Bureau UK
   
• Enhanced TV advertising
  Creating a new digital application or service that brands can use to enhance the consumer's TV experience 
  Partner: Vizeum
   
• Innovation in hyperlocal advertising 
  Development of an innovative and scalable solution in hyperlocal advertising
  Partner: Nesta
   
• Smart mobile advertising 
  Creating a new digital application or service to track and influence consumer behaviour through mobile advertising
  Partners: Mars Chocolate UK and MediaCom

Benefits

• gain from exposure to a range of advertising industry partners
• be able to test their proposed application or service with a relevant industry partner
• be able to promote their solution via the IC tomorrow programme
• receive support in resolving delivery issues related to the proposed solution.
   

Briefing Event

A briefing event for the contest was held in London on Wednesday 4 December where applicants were able to find out more about the contest challenges and judging criteria. You can view the recording from the event and the download the presentation here. 

Key Dates
 

Key Documents
 

Contest Brief

The contest brief will give you an overview of the contest and the challenges.
 

Guidance Document

The guidance document will give you a more detailed description of the challenges including some essential information to ensure your submission fits the challenge. It also contains a question by question run down on how to complete the application form. 
 

*Individual awards will be a maximum of £25,000* each, excluding VAT.